Erika Puente
She was born in Monterrey, sports and travel fan, graduated from Tec de Monterrey in Marketing with a Master's degree in IT Administration. With 20 years of experience in the area of Market Research in different companies, she started at Tec de Monterrey, then she worked at Sorteo Tec and her last experience was at CEMEX, a company in which she collaborated for more than 13 years in different management positions. During the last 4 years, she was responsible for the Market Research, National Trade Marketing, Promotions, Design, Digital Marketing, and Events and Sponsorship teams. She has developed, collaborated and implemented different marketing strategies, new product launches, promotion design, design and evaluation campaigns, and qualitative and quantitative studies with different methodologies throughout her career.