Cardea
Laura Rubalcaba
CEO
With a Mathematics university degree from ITAM in 1989, Laura began to work in the area of quantitative research. After almost 10 years, her entrepreneurial spirit led her to found BRAIN in 1998 together with Abraham Nadelsticher, leading Brain to be positioned among one of the strongest companies in Mexico. Laura has been a member of Chapter One Mexico in WPO (Women's Presidents Organization), part of the AMAI board and representative of ESOMAR in Mexico. She extended her training in various ways, including being part of IPADE. She has taught classes at ITAM and participated in different seminars in Mexico, America and Europe. She is currently CEO of BRAIN