H&Wellness Hub


Featured image 1

Patient

  • Our experience in health is focused on the understanding of the patient and their illness, treatment and how they feel day by day.
  • Our investigation and insights include 8 areas: Profile, Daily Routine, Pain Points, Communication, Treatment, Key Influencers, Shopper, Media.
  • Methodologies: Profiling, Segmentation, ATU, Brand Image and Positioning, Brand Health, Patient Journey, Brand Stretchability, Shopper Journey, Pricing, Portfolio optimization, Concept Test, Communication, Innovation Funnel, among others.
Featured image 1

Physician

  • CWith more than 20 physician specialties investigated our tools allow you to make decisions for your brand, product or service.
  • Methodologies: Profiling, Segmentation, ATU, Brand Image and Positioning, Brand Health, Patient Journey, Brand Stretchability, Portfolio optimization, Concept Test, Communication, Innovation Funnel, among others.
Featured image 1

Laboratories

  • We have developed high experience in the evaluation of Human Capital, Branding, UX and Innovation.

Health Numeralia (1/2)

Featured image 1 Featured image 1

Health Numeralia (2/2)

More than 15 different targets

Patients

Shoppers

Consumers

Convenience store employees

Traditional channel or small business employees

Sales Team

KOL - opinion leaders

Physicians

Clinical laboratory users

Clinical laboratory employees

Nurses

Helpers

Mothers

Care-takers

Pharmacy employees

Self-service employees

More than 85 OTC and RX brands

Example: Melox,Toujeo, Soliqua, Lantus, Tresiba, Abasaglar Humalog, Ozempic, Trulicity, Genérica, Galactuz, Bonglixan, Insuina Glargina marca propia (genérica), Biprofenid, Aprovasc, CoAprovel, Synvisc, Stilnox, Clexane, CoPlavix, Praluente, Toujeo, Amaryl XM, Soliqua, Dactil OB, Plaquenil, Oraxadin, Fluzone, Hexacima, Stilnox, Victain, Advil.

Featured image 1