H&Wellness Hub
Patient
- Our experience in health is focused on the understanding of the patient and their illness, treatment and how they feel day by day.
- Our investigation and insights include 8 areas: Profile, Daily Routine, Pain Points, Communication, Treatment, Key Influencers, Shopper, Media.
- Methodologies: Profiling, Segmentation, ATU, Brand Image and Positioning, Brand Health, Patient Journey, Brand Stretchability, Shopper Journey, Pricing, Portfolio optimization, Concept Test, Communication, Innovation Funnel, among others.
Physician
- CWith more than 20 physician specialties investigated our tools allow you to make decisions for your brand, product or service.
- Methodologies: Profiling, Segmentation, ATU, Brand Image and Positioning, Brand Health, Patient Journey, Brand Stretchability, Portfolio optimization, Concept Test, Communication, Innovation Funnel, among others.
Laboratories
- We have developed high experience in the evaluation of Human Capital, Branding, UX and Innovation.
Health Numeralia (1/2)
Health Numeralia (2/2)
More than 15 different targets
Patients
Shoppers
Consumers
Convenience store employees
Traditional channel or small business employees
Sales Team
KOL - opinion leaders
Physicians
Clinical laboratory users
Clinical laboratory employees
Nurses
Helpers
Mothers
Care-takers
Pharmacy employees
Self-service employees
More than 85 OTC and RX brands
Example: Melox,Toujeo, Soliqua, Lantus, Tresiba, Abasaglar Humalog, Ozempic, Trulicity, Genérica, Galactuz, Bonglixan, Insuina Glargina marca propia (genérica), Biprofenid, Aprovasc, CoAprovel, Synvisc, Stilnox, Clexane, CoPlavix, Praluente, Toujeo, Amaryl XM, Soliqua, Dactil OB, Plaquenil, Oraxadin, Fluzone, Hexacima, Stilnox, Victain, Advil.
