Person
- Our tools are designed to analyze Pain Points and generate insights and opportunities so consumers can interact with their brand, product or service.
- Some methodologies and tools are Customer Satisfaction, 7Ws (U&A), Communities, Neuromarketing, Face Recognition and Eye Tracking, among others.
- Your brand strengthens itself at the point of sale or in e-commerce through our results. The insights we generate significantly enhance the shopper's experience throughout the entire process of purchasing the product or service. These tools take into account the complete Shopper Journey: from price to purchase, during the purchasing process, and post-purchase.
- Some methodologies include Shopper Journey, purchase decision tree, Shopper experience, neuromarketing, pricing, layout, new package impact, eye tracking, etc.
- By understanding and identifying who the key influencers of your brand are, you can strengthen its positioning and image.
- Some of the topics to investigate are the WHO: characteristics of the profile, geography, role in behavior, language, keywords, associations, and content evaluation.
Marketing
- The objective is to develop powerful brands and keep them healthy. Through our insights you will be able to develop a brand strategy for its image and positioning.
- Some methodologies are Brand Health, Brand Stretchability, Brand Architecture, Brand Image & Positioning.
- If you have the best product with a solid differentiation and a good “reason why” your product is relevant on its own and will be successful in the market. The market intelligence generated in this area will help you have a powerful product.
- Some methodologies are Concept Test, Product Test and Funnel Innovation.
- Our intelligence in Pricing is proven to give you insights to maximize product or service demand and optimize utility.
- Some of our methodologies are Conjoint Analysis, PSM (price sensitivity measurement), Van Westendorp Pricing Model and BPTO, among others.
- Our insights help make the investment efficient by indicating the specific adjustments that should be implemented in advertising or promotion to make it successful.
- Some of our methodologies are Ad Test, Ad Recall, Pre-Test, Post-Test, Digital Room.
E-commerce and point of sale
- Our experience in the Point of Sale evaluation has no limits through VIBE, our Virtual Reality division. We can test out anything at any place.
- Some methodologies include Layout Evaluation, Signage Evaluation, Facade and Paint Point Evaluations, among others
- Our advantage in E-commerce is that in our investigation we can recreate any process or stimulus to evaluate an app or web page through or VIBE division (VR/AR). Our insights are actionable optimizing user experience.
- Some methodologies include Content Evaluation, Placement, Ad Evaluation.
- The Analytics models we work with are designed for Retail with topics about pricing, promotions and supply chains.
- Pricing Modeling
- Promotions Optimizer
- Supply Chain Management Model
Market Intelligence
- Our tools help streamline multidisciplinary teams in their objectives and tasks. Some of these include Business Strategy Workshop, Market Trends, Innovation Funnel, Competitive Advantage.
- We help our clients incorporating our thoughts and experience behind data, behaviors and markets to solve business problems related to marketing.
Social Media Listening
- The insights we generate allow your brand to understand and act upon the positioning, problem or advantage of your brand, product or service in social media.
- Some of the methodologies include Product Launch Impact, Brand Image and Positioning.
- KOL Profiling
- Attitudes and Image Evaluation.
- Social trend analysis.