Your brand strengthens itself at the point of sale or in e-commerce through our results. The insights we generate significantly enhance the shopper's experience throughout the entire process of purchasing the product or service. These tools take into account the complete Shopper Journey: from price to purchase, during the purchasing process, and post-purchase.
Some methodologies include Shopper Journey, purchase decision tree, Shopper experience, neuromarketing, pricing, layout, new package impact, eye tracking, etc.
If you have the best product with a solid differentiation and a good “reason why” your product is relevant on its own and will be successful in the market. The market intelligence generated in this area will help you have a powerful product.
Some methodologies are Concept Test, Product Test and Funnel Innovation.
Our advantage in E-commerce is that in our investigation we can recreate any process or stimulus to evaluate an app or web page through or VIBE division (VR/AR). Our insights are actionable optimizing user experience.
Some methodologies include Content Evaluation, Placement, Ad Evaluation.